Today's Atlanta

Written by VANTEDGE Posted on December 1, 2017 at 3:15 PM

Evidence of Atlanta’s increasing Latino market strength at last night’s packed Phillips Arena Marc Anthony concert…

The atmosphere was electric as the crowd, mostly millennials from every Latin American country, sang along in both Spanish and English.

Just a few years ago, the region’s population, politics and culture were viewed through a prism of black and white. Today, Asian and Latino immigrants have made the Capital of the New South a genuine melting pot.

And the transformation continues… According to the Atlanta Regional Commission, non-Hispanic whites have already lost their majority status. The same group accounted for 43 percent of residents in 2015 and, by 2040, they will account for just one third of metro Atlanta’s total population1.

Leading the minority boom are recent arrivals of Hispanic origin. The region’s Hispanic population is expected to grow by nearly 822,000 over the next quarter century. By 2040, Hispanics will account for 23 percent of the region’s population. They’ll be 37 percent of Gwinnett County’s population, and more than 20 percent of the population in Cobb, DeKalb and Clayton counties1.

As a marketer, this relatively fast demographic shift may find you unprepared. Call on VANTEDGE to help incorporate a multicultural lens into your marketing strategy.


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