Atlanta, GA (November 8, 2017) – VANTEDGE, a Cooper Holdings’ company, announced today the hiring of Damon Samuel as Vice President of Marketing Analytics. Samuel will be responsible for managing and expanding VANTEDGE’s portfolio of services-based marketing analytics offerings, making the promise of data-driven marketing performance accessible to all marketers.
Samuel has already designed two new innovative marketing analytics offerings, Media Budget Allocator (MBA) and Revenue Accelerator (RVA), which are both available today. These products leverage cutting edge analytic tools and standardized models in a packaged services-based offering to deliver cost efficiencies and speed to insights previously unavailable to many marketers.
“VANTEDGE is helping clients gain new levels of usability and impact from their data assets,” said Read Ziegler, President of VANTEDGE. “Damon’s expertise, along with an exciting new set of services-based analytics offerings, provides challenger brands with a clear competitive advantage.”
Samuel brings nearly 20 years of analytical experience to VANTEDGE. Samuel was previously with RCG Global Services where he helped companies scale their analytic practices to today’s modern distributed architectures. Prior to RCG Global Services, Samuel was the Director of Big Data Analytic Proof of Concepts for AT&T Mobility.
“Joining the VANTEDGE team is going to allow me to help brands that don’t necessarily have the in-house bandwidth, resources or expertise to use advanced marketing analytics to grow their business,” said Samuel. “The analytics and big data market place has evolved so rapidly in the past several years, this enables the democratization of data science and allows our new offerings to put the power of advanced analytics previously only available to the few into the hands of the many.”
Samuel has been recognized by the Advertising Research Foundation as a top researcher in 2013 and was a board member for the Marketing Science Institute in 2015. Samuel is a frequent speaker and has spoken at the Data and Marketing Association, INFORMS and Emory University on the application of new analytic tools to solve marketing challenges.
VANTEDGE works with clients across industries including companies such as PGi, Premier Healthcare, Verint, Blackbaud, GA Power, Cricket Wireless, Delta Community Credit Union and PogoTec.
To learn more about VANTEDGE, visit www.vantedgegroup.com.
VANTEDGE is a leading insights, analytics and performance optimization company focused on helping clients build smarter businesses that produce increased revenues, competitive leadership, high-value customer relationships and greater marketing effectiveness. VANTEDGE leverages a turn-key, service-based delivery model, coupled with a portfolio of diagnostic tools and strategic business expertise, to provide superior capabilities while minimizing delivery times and client resource requirements. VANTEDGE is a wholly-owned subsidiary of Cooper Holdings, Inc. and works with clients across industries such as PGi, Premier Healthcare, Verint, Blackbaud, GA Power, Cricket Wireless, Delta Community Credit Union, and PogoTec.